Check out this baby:
Hey, that's nothing. Take a look at the Russion cover:
It's usually the crime guys that come to mind when we think of the glory days of pulp, but those cheap pages were filled with a fair bit of horror too. For Black Mask, you've got Weird Tales. (Still going. I used to have an ambition to get a story in there. Probably still do, if I let myself think about it.)
Hey, here's another great horror cover:
No idea what era that one is. (It's a Polish version, so for all I know it could be from last year.) Thing about horror, the covers remained "sensational" (polite term) well after the days of pulp. Or perhaps the days of pulp lasted longer for horror. So you got things like this in 1981:
You could say I'm using the term "pulp" a bit loosely here. We don't tend to bracket Hammett and Chandler with Guy N Smith and those 70s/80s goldrush horror guys. But pulp, for me, is the churning out of cheap, hastily-written, sensational, mass-market novels written to exploit a demand. Oh, sorry - that's publishing in general.
Anyway, here's to pulp.